Launch of joint venture in Switzerland in partnership with Postfinance AG. As Product and Technical lead for the project, I coordinated customisations to the core product to meet Swiss regulations, oversaw a Service Oriented re-Architecture of the website application, led the implementation of an in-house custom Content Management System, and drove a complete rebranding of the business. Project completed on time and delivered to market in Q4 2016.
Helping to drive growth beyond Germany and launch new products.
Prana Chai, Europe
Built end-to-end logistics and distribution business across the European Union
Undertook B2B Sales and helped take business from 0-100x Accounts
Primary focus on Technology and Operations
Projects for 2017
AEN Water Technologies
I designed a internet-of-things water filtration system which measures and automatically adjusts blending levels of prefiltered and remineralised water. We've already begun measuring water mineralisation levels and are sending the data over WLAN to a base station. The upcoming development phase will focus on the REST API core application which receives measurements, applies calculations, and sends commands to adjust blend levels. Once a functioning prototype has been developed, we'll source first round funding to develop a production ready MVP.
Node Coffee Mentor Program
As I continue developing my network of coffee and cafe professionals across Europe, I've discovered a common theme is that everyone feels like they'd benefit from more information sharing. As such, I will be teaming with a range of industry professionals to develop a mentorship program for anyone looking to enter or further themselves in the specialty coffee industry, whether that be in: competing, consulting, cafe ownership, roasting, distribution, processing, farming, or anything in between. The program will collect mentors from across the industry and match them with protégés that have shown themselves to be worth the investment. Over time, the desire is to have this program develop into a funding program that would also provide venture capital to up-and-comers in the industry.
For as long as I can remember the most frustrating thing about being a very prolific ideator was finding motivated and dedicated engineers to execute on the ideas. As such, and to help while building the MVP of the water filtration software, I'm going to be learning GoLang I've chosen Go because of its user-friendliness, because of its support of multi-core systems and concurrency (meaning it will help with projects that require scale), and to be fair, because it's "new" and "cool" (while also being a sufficiently mature project, thanks to Google's backing).
After realising that I haven't had enough hobbies over the past couple of years, I've decided to begin learning a new language, and have chosen Spanish - mostly because it seems like a language that would be good to travel with (is reasonably widely spoken), and because it is also fairly familiar (you kind of grow up with it in the background of Western TV/Films). My goal isn't to get overly proficient, but just to begin learning something new.
If you want to get in touch, send an email to hello at Benjamin Elsworth dot com and I'll respond as soon as I can. Alternatively, I can be found at the below Instagram, Linkedin, and Angel.co profiles, or check out my CV.